GA4 Icons Unmasked: A Simple Guide to Understanding Messages
Analytics seamlessly integrates modeled data and observed data in your reports. When Analytics includes modeled data, you will probably see differences when compared to reports that include only observed data (e.g., higher user counts in reports that include modeled data).
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How behavioral modeling appears in Google Analytics
https://support.google.com/analytics/answer/11161109?hl=en&ref_topic=9303474
Analytics seamlessly integrates modeled data and observed data in your reports. When Analytics includes modeled data, you will probably see differences when compared to reports that include only observed data (e.g., higher user counts in reports that include modeled data).
Use the data-quality icon (shown below) to see when modeled data is integrated.
The following table summarizes the messages you might see via the icon.
Some pages in the Analytics interface will also display a banner with information about the modeling status.
The following table summarizes the messages you might see via a banner.
